Resources Library by ANA

Getting intimate with our world

As researchers, we add the most value when we combine our research findings with our overall knowledge and experience. It is therefore incumbent upon us to increase what we know, by actively observing and analyzing things both large and small. This...

Catalogue: Qualitative 2008: Consumer Choice

Author: Keren Solomon

November 20, 2008

Measuring jokes

Humour and market research do not really have large, directly overlapping areas. If we do a search on Google on the word 'humour' we find that the content that is relevant to our purposes is mainly focusing on the link between humour and psychology....

Catalogue: Qualitative 2008: Consumer Choice

Author: György Pásztor

Company: KANTAR TNS Malaysia

November 20, 2008

Pavlov revisited

After the rapid and widespread emergence of online access panels, we are currently witnessing a new trend towards online custom panels that are specifically built, used and managed for research purposes of one company or its brand(s). This study...

Catalogue: Panel Research 2008

Authors: Bert Borggreve, Mike Friedman, Kristof De Wulf

Company: Kraft Heinz Company

October 24, 2008

EasyJet community

This paper describes the development of the easyJet Customer Online Community, which easyJet describes as an innovative way to stay ahead of the pack. The paper provides details of the journey undertaken by the client and consumers to establish the...

Catalogue: Panel Research 2008

Authors: Sophie Dekkers, Graeme Lawrence

October 24, 2008

Collaborative panel management

Sophisticated choice tasks have helped bridge the gap between expensive (and realistic) revealed preference models and less expensive (but less realistic) stated preference models. Our presentation presents a direct comparison between three...

Catalogue: Panel Research 2008

Authors: Paul Johnson, Bob Fawson

October 24, 2008

Don't ask. Listen.

Communities are hot property: they offer tantalising opportunities both to do new things and also to do old things in new ways. For the research industry the possibilities they open up are huge. You can build a community of respondents who interact...

Catalogue: Panel Research 2008

Author: Matthew Rhodes

October 24, 2008

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008

Authors: Leslie Rimmer, Cheryl Wilbur

October 24, 2008

Without a NET

After a period of rapid growth online research has entered a period where concerns about data quality have led to widespread questioning of its validity. As a consequence, clients increasingly seek assurances that the results we produce with online...

Catalogue: Panel Research 2008

Author: Reg Baker

Company: Market Strategies International

October 24, 2008

Panel 3.0

It is time to rethink the traditional panel business model (from completes to Cost per View / Cost per Lead) and look at value we can add for clients at higher levels. Developing proprietary panels of users by leveraging in-house competencies on...

Catalogue: Panel Research 2008

Authors: Philip De Wulf, Emmanuel Verhagen, Masoud Golshani-Shirazi

Company: Vodafone Group

October 24, 2008