Abstract:

Humour and market research do not really have large, directly overlapping areas. If we do a search on Google on the word 'humour' we find that the content that is relevant to our purposes is mainly focusing on the link between humour and psychology. Innumerable psychological models explore the role and significance of humour. Models of psychoanalysis that deal with the role of humour in helping people release tension might be the most well-known of these models, but there are many others too.