Resources Library by ANA

From intuition to knowledge or implementing the intuition

In the contemporary cultural and economic context, launching a new product can only succeed if its technological evolution and market positioning correspond to the consumer's needs and stage of evolution. This first element is emphasised by the fact...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Veronique Laroche, Jean-Paul Chabanet

June 15, 1986

Good data for good media deals for advertisers

This paper outlines the perspective that one international advertising agency currently has for the developing market in Pan-European television. The paper seeks to act as an agenda-setter for discussion as to the best way to make this come about in...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Martin West

June 15, 1986

A third world experiment in opinion leader identification

Longtitudinal and other studies covering almost 20 years suggest that traditional perceptions concerning the identity of opinion leaders in third world countries may well be wrong. Despite striking differences in wealth, income and education within...

Catalogue: Seminar 1986: Opinion Polls

Author: Andrew Templeton

June 15, 1986

An alternative to voting intention questions in political polls

This paper shows the construction of a questionnaire designed to overcome the limitations of simple reliance on declared voting intention for predictive purposes in elections characterised by close competition, presence of controversial candidates,...

Catalogue: Seminar 1986: Opinion Polls

Authors: Neyza Furgler, Orjan Olsen

Company: IBOPE Inteligencia

June 15, 1986

Attitudes of the public towards the opinion and marketing research profession, its usefulness, its dangers...

In the course of the last ten years, the opinion and market research activities have been increasingly threatened by data protection laws which did not take properly into account the role and the specificities of our profession. Regulations have been...

Catalogue: Seminar 1986: Opinion Polls

Author: Jean Quatresooz

June 15, 1986

A new method for the measurement of the effectiveness of poster campaigns

This paper describes a research-program that started with a check on the execution of poster campaigns. By means of samples drawn from the files of poster sites in the Netherlands each month a number of sites was checked on the presence of posters...

Catalogue: Seminar 1986: New Developments In Media Research

Author: Theo Hess

Company: NIPO

June 15, 1986

How retailers can profit from scanners

This paper investigates the impact of scanner data on retailers and the uses retailers have made or can yet make of this data. Although scanners are used in many different retailer and wholesaler environments, the focus here is on the development of...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Jan Willem Bol, Thomas W. Speh

June 4, 1986

Assortment changes un food retail stores

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

June 4, 1986

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Jef Harris

Company: Harris Interactive (Europe)

June 4, 1986