Abstract:

This paper investigates the impact of scanner data on retailers and the uses retailers have made or can yet make of this data. Although scanners are used in many different retailer and wholesaler environments, the focus here is on the development of scanner information by grocery retailers, starting with a brief historical overview of the development in the U.S.A. Examples of specific grocery retail applications are given that show the —based information, and indirectly scanner potential richness of scanner suggest some of the problems associated with generating and analyzing these data.