Assortment changes un food retail stores

Date of publication: June 4, 1986

Author: Bo P. Kaiser


The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This makes it more difficult to know if she (or he) is really buying the "right" product. Once she has found the most suitable variant, she discovers that she has to visit a shop other than her "permanent" one to buy it next time.

Bo P. Kaiser


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