Abstract:
The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This makes it more difficult to know if she (or he) is really buying the "right" product. Once she has found the most suitable variant, she discovers that she has to visit a shop other than her "permanent" one to buy it next time.
This could also be of interest:
Research Papers
Optimising performance and profitability of retail stores
Catalogue: Seminar 1997: The Changing Retail Scene
Author: Douglas Parker
Company: Douglas Parker Associates (Pty) Ltd.
June 15, 1997
Research Papers
European retail market structures
Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing
Authors: Mike Harris, Natasha Retejum
Company: KANTAR TNS Malaysia
June 15, 1995
Research Papers
The IHA retail trade index
Catalogue: Seminar 1974: Management Information For Retail Organisations
Author: M. Gautschi
 
April 1, 1974
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)