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Assortment changes un food retail stores

Date of publication: June 4, 1986

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Author: Bo P. Kaiser

Abstract:

The purpose of this paper is to give a historical review of food assortment trends, especially in the last fifteen years. The current situation is that the consumer can choose between more and more "new" variants in the different product groups. This makes it more difficult to know if she (or he) is really buying the "right" product. Once she has found the most suitable variant, she discovers that she has to visit a shop other than her "permanent" one to buy it next time.

Bo P. Kaiser

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Kaiser, B. P. (1986a, June 04). Assortment changes un food retail stores. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-iha-retail-trade-index