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Videos

Reducing child mortality

Huge potential impact in India and internationally where diarrhoea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research.

Catalogue: Congress 2018
Author: Sema Sgaier
September 23, 2018
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Citation

Sgaier, S. (2018a, September 23). Reducing child mortality. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/reducing-child-mortality


Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

Can you answer and beat our quick fire pub quiz?

Join Kim Smouter, our resident data protection and privacy expert and Head of Public Affairs & Professional Standards, as he gives you a sneak preview of ESOMAR Plus' training offer. He's come up with a quick fire pub quiz designed to test your...

Catalogue: Congress 2018
Author: Kim Smouter-Umans
September 23, 2018
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Citation

Smouter-Umans, K. (2018a, September 23). Can you answer and beat our quick fire pub quiz? . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/can-you-answer-and-beat-our-quick-fire-pub-quiz-


Videos

Survey of the future workshop

This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.

Catalogue: Congress 2018
Author: Alexander Wheatley
Company: Kantar
September 23, 2018
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Citation

Wheatley, A. (2018a, September 23). Survey of the future workshop. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/survey-of-the-future-workshop


Videos

McNext

We created a fusion recipe for innovation testing by using CPG innovation screening methodologies as a starting point and reinvented them to reflect QSR realities.

Catalogue: Congress 2018
Authors: Michaela Charette, Michael Edwardson
Company: Dig Insights
September 23, 2018
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Citation

Charette and Edwardson (2018a, September 23). McNext. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/mcnext-9382


Videos

Permission to launch

Together with Kantar, Zappi conducted a research study to determine the trends and creative traits that can help advertisers maximize efficiency. We tested 20 video ads across four categories using our consumer insights platform. This paper shares...

Catalogue: Congress 2018
Authors: Andy Gallagher, Babita Earle
Companies: ZappiStore, Kantar
September 23, 2018
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Citation

Gallagher and Earle (2018a, September 23). Permission to launch. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/permission-to-launch


Videos

Empowering digital storytelling for good

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Catalogue: Congress 2018
Authors: Justine Lukas, Rebecca Lim
September 23, 2018
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Citation

Lukas and Lim (2018a, September 23). Empowering digital storytelling for good. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/empowering-digital-storytelling-for-good


Videos

How SONOS understands drivers of NPS by using AI better, faster, cheaper

Text data is an untapped goldmine: By using text categorizations, AI can predict NPS better than with closed questions. NLP analytics had been used for auto-coding with great precision. Results shaped SONOS' product development strategy.

Catalogue: Congress 2018
Authors: Frank Buckler, Dennis Brosnan
September 23, 2018
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Citation

Buckler and Brosnan (2018a, September 23). How SONOS understands drivers of NPS by using AI better, faster, cheaper. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/how-sonos-understands-drivers-of-nps-by-using-ai-better-faster-cheaper


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research