You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 1607 results for you, in 522 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Smart people meters

The world of measurement is changing. New streaming technologies with over-the-top (OTT) apps, connected devices and social media are expanding the media landscape. On the technology side, data management platforms, advertising exchanges and...

Catalogue: Congress 2018
Author: Adriana Rocha
September 23, 2018
×

Citation

Rocha, A. (2018a, September 23). Smart people meters. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/smart-people-meters


Videos
×

Citation

Ghosh and Chow (2018a, September 23). Taking the guesswork out of a successful strategy for McDonald's Malaysia. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/taking-the-guesswork-out-of-a-successful-strategy-for-mcdonald-s-malaysia


Videos

Making hay where the sun shines

A novel way to gather consumer thoughts & reactions by employing the four core factors that drive digital madness–internet, smartphone, global communication platforms and consumers' natural urge to share & communicate with others.

Catalogue: Congress 2018
Authors: BV Pradeep, Jayadev VK, Dushyant Gupta
September 23, 2018
×

Citation

Pradeep, VK and Gupta (2018a, September 23). Making hay where the sun shines. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/making-hay-where-the-sun-shines


Videos

How to get holistic insights within hours using behavioural science

Consumer insights are the vital element of effective marketing. Creating great communication, building a powerful brand in the age of behavioral economics requires you to understand your audience. Neuromarketing is an excellent extension to...

Catalogue: Congress 2018
Author: Dmitry Gaiduk
Company: CoolTool Inc
September 23, 2018
×

Citation

Gaiduk, D. (2018a, September 23). How to get holistic insights within hours using behavioural science. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/how-to-get-holistic-insights-within-hours-using-behavioural-science


Videos

The small enterprise blueprint

Small Enterprises (SE) organisations with less than 50 employees, are often overlooked by market research agencies. However, in the UK alone SE account for 42% of all UK business turnover. It was in this context of untapped opportunity Northstar...

Catalogue: Congress 2018
Authors: Alex Holmes, Alex Wilman
Company: Northstar Research
September 23, 2018
×

Citation

Holmes and Wilman (2018a, September 23). The small enterprise blueprint . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/the-small-enterprise-blueprint-


Videos

Thought leadership from ESOMAR

These are exciting times for our industry: we are in a new insight paradigm. The data we have to unearth insights is richer than ever and our ability to understand what is really driving consumer behaviour has reached new heights. So, how do you...

Catalogue: Congress 2018
Authors: Finn Raben, BV Pradeep, David Smith
September 23, 2018
×

Citation

Raben, Pradeep and Smith (2018a, September 23). Thought leadership from ESOMAR. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/thought-leadership-from-esomar


Videos

Touch and go

To better understand the effects of physical media, Canada Post and True Impact conducted research using Electroencephalography (EEG) and eye tracking. The researchers developed two integrated, non-branded campaigns with the same creative and...

Catalogue: Congress 2018
Author: Diana Lucaci
September 23, 2018
×

Citation

Lucaci, D. (2018a, September 23). Touch and go. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/touch-and-go


Videos

Taking the bull by its horns

The more the data, the more the noise! Insights from a remote local event have deep implications for all Multinationals as Protectionism grows globally. Are you listening? Is your brand future proofed?

Catalogue: Congress 2018
Author: Ruchira Jain
September 23, 2018
×

Citation

Jain, R. (2018a, September 23). Taking the bull by its horns . ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/taking-the-bull-by-its-horns-


Videos

Cracking the congealing data privacy code

The increasing importance for researchers to be proactively involved in discussing and carving the data privacy policies within organisations, in order to ensure the industry does not become inoperable in a compliance manifested environment.

Catalogue: Congress 2018
Author: Kudzai Guvi
September 23, 2018
×

Citation

Guvi, K. (2018a, September 23). Cracking the congealing data privacy code. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/cracking-the-congealing-data-privacy-code