Resources Library by ANA

Management perspective in long range planning

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Author: Thomas Tusher

Company: Levi Strauss & Co.

June 15, 1983

Me too and us

This paper attempts to see how market researchers can plan to make use of this third emotional image area to help sell their products. There are perhaps some consumer marketing practices from which pharmaceutical companies could learn. We try to...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Colin N. Maitland

June 15, 1983

Database system and its use for the pharmaceutical industry

For years researchers and documentarists are using online information systems to have access to R+Q work for worldwide patent and bibliographic information in their company or institution. Meanwhile there are a lot of information systems and...

Catalogue: Seminar 1983: Information For Decision Making In The Pharmaceutical Industry

Author: Karl Venker

June 15, 1983

FARMSTAT

This paper is about the development of a series of techniques to monitor the use, by farmers, of agrochemicals and fertiliser. It describes a system which we believe to be unique, not only to Europe but to anywhere else in the world. The system...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Howard Biggs

June 15, 1983

Finding the cube route

The paper outlines the case history of Knorr seasoning cubes in Nigeria, from initial identification of an opportunity through mix development to brand launch. It examines the contribution of research, in pinpointing and evaluating possibilities,...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Authors: David N. Aldridge, Arthur J. Shore, Michael Willey

June 15, 1983

Can pretesting be validated?

In talking here about pre-testing we are not concerned with decisions about budget setting or about the choice of media, or about the various aspects of campaign scheduling. We are dealing exclusively with content, the design of the advertisements as...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: John Downham, Tony Twyman

Company: Unilever

June 15, 1983

The use of research in the development of tourist facilities

The paper reviews the use of research in the development of site-based tourist facilities, covering a wide variety of private and public sector operations. It firstly examines the particular features of the markets in which such facilities operate,...

Catalogue: Seminar 1983: The importance Of Research In The Tourism Industry

Authors: Mary Short, Jonathan Wilkinson

June 15, 1983

Humanistic advertising

This paper deals with the effects these models and the metaphors they represent have had on research practice. We suggest a new set of models and fresh metaphors to produce research that satisfies the needs of creative people and which more...

Catalogue: Seminar 1983: Effective Advertising- Can Research Help?

Authors: Judie Lannon, Peter Cooper

Company: QRi Consulting Ltd.

June 15, 1983

Inmarkt (German)

In 1978 GfK-Nuernberg began to develop a Marketing Information System, in order to be able to analyse market research data from own audits more quickly and more extensively than is possible with conventional evaluation methods. The technical solution...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research

Author: Klaus Mueller

Company: GfK

June 15, 1983