Abstract:
I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our own definition of strategic planning but I would separate strategic planning into business portfolio strategy and marketing strategy.
This could also be of interest:
Research Papers
European quality management in perspective
Catalogue: Seminar 1990: Countdown to 1992
Author: Kees van Ham
 
June 15, 1990
Research Papers
Using long-term studies in marketing planning
Catalogue: Papers 1982: Social Research And Prediction
Author: Walter Tacke
 
June 15, 1982
