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Management perspective in long range planning

Date of publication: June 15, 1983

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning

Company: Levi Strauss & Co.

Author: Thomas Tusher

Abstract:

I would like to address my remarks today to the evolution of long-range planning within Levi Strauss International, how we've increased our focus on strategic planning and the role that marketing research has played in the process. We all have our own definition of strategic planning but I would separate strategic planning into business portfolio strategy and marketing strategy.

Thomas Tusher

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Citation

Tusher, T. (1983a, June 15). Management perspective in long range planning. ANA - ESOMAR. Retrieved September 25, 2025, from


https://ana.esomar.org/documents/a-framework-for-the-formulation-of-long-range-educational-policy-in-marketing