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Research papers

Problems of communicating with, and influencing farmers

The purpose of this paper is to present a point of view, albeit a somewhat academic point of view, on some of the problems of research into the process of communicating with farmers, and on some of the needed research in this field. In essence, valid...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gwyn E. Jones
May 1, 1968
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Citation

Jones, G. E. (1968a, May 01). Problems of communicating with, and influencing farmers . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers-


Research papers

Emphasis on problems or opportunities in dairy products marketing

I shall give some subjective views developed from irregular, recent but fairly frequent contacts with the dairy industry, mainly in Holland. To establish my audacity even further, I am talking to you as a marketer, not as a researcher.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). Emphasis on problems or opportunities in dairy products marketing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/emphasis-on-problems-or-opportunities-in-dairy-products-marketing


Research papers

A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy

In this paper an econometric price analysis of Dutch tomatoes will be presented. It is not only an effort at developing a tool of short run price forecasting. In fact, the analysis will be focussed on structural developments of the market. The plan...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: M. T. Meulenberg
May 1, 1968
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Citation

Meulenberg, M. T. (1968a, May 01). A price analysis of tomatoes in the Netherlands as a tool for framing marketing policy. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-price-analysis-of-tomatoes-in-the-netherlands-as-a-tool-for-framing-marketing-policy


Research papers

Problem of fact finding and prediction in the marketing of farm products

Throughout this paper, our attention was intentionally focused on the problems and difficulties with which agricultural policy is faced in regard to the 1possibilities and limitations of structural transformation. These were studied in the light of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Gunther Schmitt
May 1, 1968
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Citation

Schmitt, G. (1968a, May 01). Problem of fact finding and prediction in the marketing of farm products. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/problem-of-fact-finding-and-prediction-in-the-marketing-of-farm-products


Research papers

Problems of communicating with and influencing farmers

We are going to talk about mass communication problems not "in the abstract" , but in connection with their background, keeping in mind what we are actually looking for: total development of men and communities.

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Noeu Cannat
May 1, 1968
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Citation

Cannat, N. (1968a, May 01). Problems of communicating with and influencing farmers. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/problems-of-communicating-with-and-influencing-farmers


Research papers

Marketing of animal feed

In this paper we intend to discuss not only the problems of communicating with farmers from the point of view of suppliers to this industry, but also the problems of communication with farmers as met by the marketing researcher. In the spring of...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Authors: Willem G. Gussekloo, W. Knapper
May 1, 1968
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Citation

Gussekloo and Knapper (1968a, May 01). Marketing of animal feed. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/marketing-of-animal-feed


Research papers

Comments on papers: Session I

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: G. Harrinston
May 1, 1968
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Citation

Harrinston, G. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/comments-on-papers


Research papers

In reply to Mr. Rasmussen's remark from the floor

The supply situation as such needs to be got under control, and I believe that more awareness amongst our farmers of their role in the economy and their entrepreneurial responsibility to themselves should be fostered. The government's role, I feel,...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Maarten Van Mesdag
May 1, 1968
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Citation

Van Mesdag, M. (1968a, May 01). In reply to Mr. Rasmussen's remark from the floor. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/in-reply-to-mr-rasmussen-s-remark-from-the-floor


Research papers

Problems of fact-finding in marketing to farmers

The British Market Research Bureau has conducted a number of surveys among farmers on topics ranging from mechanical equipment to fertilisers. This paper draws principally on the latest - and one of the largest - of these surveys, which was carried...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: Ken Clarke
May 1, 1968
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Citation

Clarke, K. (1968a, May 01). Problems of fact-finding in marketing to farmers. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/problems-of-fact-finding-in-marketing-to-farmers