Abstract:
The swift adaptation of digital computer programs and languages to public opinion poll data processing has revolutionized the working methods of market research firms. However, while the data processing methods have undergone radical changes, the fact remains, nonetheless, that "field" data collection and their coding into a language processable by electromechanical or electronic data processing systems have not followed along and are presently still relatively "archaic". Taking the example of data transcription into a computer exploitable language, various methods have already been employed: "the transfer sheet" , the "Mark Sensing and magnetic cards, etc...", "the precoded questionnaire", etc... None of these methods yields satisfactory results either in terms of transcription accuracy, time limits or cost requirements. We have in the course of the past three years, together with MARPLAN France and IBM France, been the first in the world to develop an infrastructure for the collection and checking of rough field data directly by electronic data processing systems "without human intervention", at a heretofore unequalled accuracy, rapidity and cost.
Research Papers
Editing, coding and processing of market research data
Catalogue: Consumer Market Research Handbook
Author: Geoffrey W. Roughton
 
August 1, 1986
Research Papers
The IJF-Questionnaire
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Detlef Rlemer, Kurt H. Benz
 
August 1, 1975
Research Papers
How to calculate market research projects
Catalogue: The European Marketing Research Review 1969
Author: Fried-Rainer Hartmann
 
August 1, 1969
