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How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Michalis Michael

Abstract:

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account, a facebook fan-page and a Youtube Channel to social listening analytics and Google Analytics on a single page dashboard is not as daunting as it was 10 years ago.

Michalis Michael

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Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved April 29, 2025, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening