Back

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

Date of publication: June 15, 2016

Catalogue: Seminar 2016: Media Return on Investment

Author: Michalis Michael

Abstract:

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account, a facebook fan-page and a Youtube Channel to social listening analytics and Google Analytics on a single page dashboard is not as daunting as it was 10 years ago.

Michalis Michael

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Frank Buckler, Christiane Reimann

 

September 8, 2019

×

Citation

Buckler and Reimann (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys-


Videos

Can social listening replace surveys?

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Christiane Reimann, Frank Buckler

 

September 8, 2019

×

Citation

Reimann and Buckler (2019a, September 08). Can social listening replace surveys?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/can-social-listening-replace-surveys--10702


Research Papers

Social Video Listening - The Next Gen of Social Listening

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Companies: COTY, The Social Wire

September 26, 2022

×

Citation

Calot and Grandguillaume (2022a, September 26). Social Video Listening - The Next Gen of Social Listening. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/social-video-listening-the-next-gen-of-social-listening