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Research papers

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary
Authors: Chelsea Gibbons, Emily Hsiao
August 22, 2017
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Citation

Gibbons and Hsiao (2017a, August 22). Uncovering hidden consumer truths. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/uncovering-hidden-consumer-truths


Research reports

ESOMAR/GRBN global guideline on mobile research

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research


Research reports

ESOMAR/GRBN global guideline on mobile research (Russian)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research (Russian). ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research-russian-


Research reports

ESOMAR/GRBN global guideline on mobile research (Spanish)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017
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Citation

B.V. and B.V. (2017a, August 01). ESOMAR/GRBN global guideline on mobile research (Spanish). ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/esomar-grbn-global-guideline-on-mobile-research-spanish-


Videos

Orchestrating key instruments to succesful collaborations

Through way of a moderated panel with two top MENAP research buyers, and an interactive Q&A with the audience, this presentation aims to emphasize how critical collaboration is in guaranteeing successful business relationships, and consequently,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Lysandros Hadjilambrou, Shaurya Bhasin
June 15, 2017
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Citation

Hadjilambrou and Bhasin (2017a, June 15). Orchestrating key instruments to succesful collaborations. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/orchestrating-key-instruments-to-succesful-collaborations


Videos

Resistance is futile, you will be assimilated

Consumers in the UAE region have moved to being all digital, but market research methods are yet to adapt to this reality. With mobile and social media marketing spends exploding in the UAE region, are non-digital survey methods still relevant? Do...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Hector Paris, Dushyant Gupta
Company: Borderless Access Pvt. Ltd.
June 15, 2017
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Citation

Paris and Gupta (2017a, June 15). Resistance is futile, you will be assimilated. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/resistance-is-futile-you-will-be-assimilated


Videos

Social media meets Artificial Intelligence (Spanish)

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe
Company: KANTAR TNS Malaysia
June 15, 2017
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Citation

Gonzalez and Arizpe (2017a, June 15). Social media meets Artificial Intelligence (Spanish). ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence-spanish-


Videos

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Author: Laura Kroeff
June 15, 2017
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Citation

Kroeff, L. (2017a, June 15). Brand semantic clustering. ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/brand-semantic-clustering


Research papers

Brand semantic clustering

Brand Semantic Clustering suggests innovation, comprehensive, spontaneous, perennial and economic outlook on market research. It provides insights concerning brands based on the semantic clustering of spontaneous data on the main social networks. It...

Catalogue: Latin America 2017: #IN
Authors: Laura Kroeff, Gabriel Milanez, Bianca Dallegrave, Rebeca Sainati, João Gabriel Cauduro
June 15, 2017
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Citation

Kroeff, Milanez, Dallegrave, Sainati and Cauduro (2017a, June 15). Brand semantic clustering . ANA - ESOMAR. Retrieved July 06, 2025, from


https://ana.esomar.org/documents/brand-semantic-clustering-