You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 12136 results for you, in 293 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

The holy month of Ramadan through the eyes of mothers

When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Arnold Miller, Furio Pezzoli
June 15, 2017
×

Citation

Miller and Pezzoli (2017a, June 15). The holy month of Ramadan through the eyes of mothers. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/the-holy-month-of-ramadan-through-the-eyes-of-mothers


Videos
×

Citation

Lopez, R. (2017a, June 15). Exploring the profiles of digital consumers and millennials in Bolivia (Spanish). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/exploring-the-profiles-of-digital-consumers-and-millennials-in-bolivia-spanish-


Research papers

Social media meets Artificial Intelligence

How to extract valuable insights from a noisy medium such as Twitter? Our approach is to use artificial intelligence to extract semantic features from the data. Once these features are extracted we can use machine learning techniques to extract...

Catalogue: Latin America 2017: #IN
Authors: Horacio Gonzalez, Moisés Arizpe, Jorge Alagon, Horacio González Duhart
Company: KANTAR TNS Malaysia
June 15, 2017
×

Citation

Gonzalez, Arizpe, Alagon and Duhart (2017a, June 15). Social media meets Artificial Intelligence. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/social-media-meets-artificial-intelligence


Videos

State of the art of science and evidence based neuromarketing (Spanish)

Neuromarketing emerged during the late 90s, at which point brain-imaging techniques were not as developed as they are today. However, an increasing interest in depicting consumer motivation and brain function and structure emerged.?The ways in which...

Catalogue: Latin America 2017: #IN
Author: Jaime Romano
June 15, 2017
×

Citation

Romano, J. (2017a, June 15). State of the art of science and evidence based neuromarketing (Spanish). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/state-of-the-art-of-science-and-evidence-based-neuromarketing-spanish-


Videos

Mexican TVolution (Spanish)

The present and future of TV is about deep understanding of the audiences. Big Data is enabling us to exploit this understanding in order to create more value. Television is the intersection of Content and Technology. Demographics do not explain...

Catalogue: Latin America 2017: #IN
Author: Juan Carlos Sanchez
June 15, 2017
×

Citation

Sanchez, J. C. (2017a, June 15). Mexican TVolution (Spanish). ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/mexican-tvolution-spanish-


Videos

How to integrate data from online surveys with social listening & analytics

Nowadays social listening and analytics is an integral part of market research and customer insights. Surveys alone are no longer adequate, or fully representative of how consumers perceive brands and products, unless they are shorter, faster, and...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Michalis Michael, Divya Radhakrishnan
Companies: Nielsen, DigitalMR Ltd
June 15, 2017
×

Citation

Michael and Radhakrishnan (2017a, June 15). How to integrate data from online surveys with social listening & analytics. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/how-to-integrate-data-from-online-surveys-with-social-listening-analytics


Videos

A journey to Artificial Intelligence

It has become apparent in the last few years that social listening & analytics is an integral part of market research and customer insights. The main skill required to analyse big data is A.I. analysis. Surveys alone are no longer adequate or...

Catalogue: Latin America 2017: #IN
Author: Michalis Michael
Company: DigitalMR Ltd
June 15, 2017
×

Citation

Michael, M. (2017a, June 15). A journey to Artificial Intelligence. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/a-journey-to-artificial-intelligence


Research papers

Back to basics

The paper describes a successful experience regarding the use of a traditional research method – pure and simple desk research – to gather relevant insights to the business. The goal was to raise as much information as possible about...

Catalogue: Latin America 2017: #IN
Authors: Karen Klas, Paola Toscano, Fernanda Scozzafave
Company: IBOPE Inteligencia
June 15, 2017
×

Citation

Klas, Toscano and Scozzafave (2017a, June 15). Back to basics . ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/back-to-basics-


Research papers

Cocktails, spirits... and all those in between!

The company, Pernod Ricard, is looking to increase sales and market share, has identified that one potential channel to achieve this goal is online sales. This will increase online and offline sales. This business objective triggered the...

Catalogue: Latin America 2017: #IN
Authors: Maria Alejandra Velandia, Gabriela Rojas Parias
June 15, 2017
×

Citation

Velandia and Parias (2017a, June 15). Cocktails, spirits... and all those in between!. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/cocktails-spirits-and-all-those-in-between-