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Are Surveys Dead

Date of publication: October 1, 2024

Catalogue: Congress 2024

Company: Cint

Author: Patrick Comer

Abstract:

With the price of surveys increasingly unsustainable, data quality still a hot topic, and the use of AI and synthetic data ever more prevalent; Cint CEO Patrick Comer poses the question: Are Surveys Dead

Patrick Comer

Author

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Citation

Comer, P. (2024a, October 01). Are Surveys Dead. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/are-surveys-dead