?It has been widely accepted that AI and other technical developments will have an undeniable impact on the insights industry. But how is the industry really shaping up, and how is the world around it changing? Understanding the industry and the economical and legal context it exists in is essential to prepare for the next few years of increased dynamism and uncertainty. This presentation will draw from the data gathered, and the reports published, by ESOMAR, as well as the work being done by its advocacy and standards teams.