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Research papers

CSI Berlin

Sampling in the online research world is its Achilles Heel. Whilst we remain reliant on access panels that they are essentially fronts for a relatively limited set of online properties and sources we can never claim scientific rigour and true...

Catalogue: Online Research 2010: E-Universe
Author: Kees de Jong
Company: Research Now SSI
October 19, 2010
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Citation

de Jong, K. (2010a, October 19). CSI Berlin. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/csi-berlin


Research papers

I want my MySpace!

One of the most fascinating cultural phenomena in the past decade, MySpace, is using research as a cornerstone of their plan to reinvigorate and reenergize their brand and audience. This paper discusses how integrated deprivation methodology was...

Catalogue: Online Research 2010: E-Universe
Authors: Alison Bryant, Lauren Christensen
October 19, 2010
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Citation

Bryant and Christensen (2010a, October 19). I want my MySpace!. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/i-want-my-myspace-


Research papers

Negative publicity

The paper looks at literature on how people interpret negative publicity and uses a wide ranging review of the latest psychological and cognitive research to put findings into the context of the human mind. Primary research was conducted to...

Catalogue: Online Research 2010: E-Universe
Author: Kyle Findlay
Company: KANTAR TNS Malaysia
October 19, 2010
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Citation

Findlay, K. (2010a, October 19). Negative publicity. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/negative-publicity


Research papers

Synergizing natural and research communities

Research panels are under pressure: response rates are in decline. By using methods like 'social media netnography' researchers can dig into an online source of textual and visual information to answer research questions, and get answers for unasked...

Catalogue: Online Research 2010: E-Universe
Authors: Carel Vereijken, Stephan Ludwig, Tom De Ruyck, Annelies Verhaeghe
Companies: InSites Consulting, Danone
October 19, 2010
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Citation

Vereijken, Ludwig, De Ruyck and Verhaeghe (2010a, October 19). Synergizing natural and research communities. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/synergizing-natural-and-research-communities


Research papers

Why are we trying to create new communities for market research purposes?

This paper examines a very current and widely discussed topic within the market research industry where there are strongly held opinions and an on-going debate. A comparison of an existing online community and online research panel within the same...

Catalogue: Online Research 2010: E-Universe
Authors: Charles Pearson, Vicki Kateley
October 19, 2010
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Citation

Pearson and Kateley (2010a, October 19). Why are we trying to create new communities for market research purposes?. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/why-are-we-trying-to-create-new-communities-for-market-research-purposes-


Research papers

Online action research

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and...

Catalogue: Online Research 2010: E-Universe
Author: Josephine Hansom
Company: GfK
October 19, 2010
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Citation

Hansom, J. (2010a, October 19). Online action research. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/online-action-research


Research papers

Mobile location based research

Mobile Internet access, a fast-growing alternative to Internet access on desktop or laptop computers, is highlighted in this study involving on-site mobile data collection. Participants were required to upload a photo of their location, requiring...

Catalogue: Online Research 2010: E-Universe
Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden
Company: Vision Critical
October 19, 2010
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Citation

Ferneyhough, Grenville and Morden (2010a, October 19). Mobile location based research. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/mobile-location-based-research


Research papers

Naked truth

This paper presents the results of a study done for the Axe brand and its TV series 'City Hunters' its aim was to understand if the brand was promoting its values among its target. This work shows that the Online Focus Group methodology is apt for...

Catalogue: Online Research 2010: E-Universe
Authors: Santiago Kahane, Mariana Itzcovich
Companies: DatosClaros - Octubre Research SA, Unilever
October 19, 2010
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Citation

Kahane and Itzcovich (2010a, October 19). Naked truth. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/naked-truth


Research papers

Innovative mobile research in developing countries

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and...

Catalogue: Online Research 2010: E-Universe
Author: Emmanuel Bellity
October 19, 2010
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Citation

Bellity, E. (2010a, October 19). Innovative mobile research in developing countries. ANA - ESOMAR. Retrieved August 05, 2025, from


https://ana.esomar.org/documents/innovative-mobile-research-in-developing-countries