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Innovative mobile research in developing countries

Date of publication: October 19, 2010

Catalogue: Online Research 2010: E-Universe

Author: Emmanuel Bellity

Abstract:

Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and Turkey, we see that while mobile Internet is gaining traction, the most innovative devices are overdispersed in the population and are mainly used in specific social groups.

Emmanuel Bellity

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Bellity, E. (2010a, October 19). Innovative mobile research in developing countries. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-and-developing-countries