Online action research

Date of publication: October 19, 2010

Company: GfK

Abstract:

This paper should be seen as online 'action research' seeking to understand the impact of an intervention on an individualist rather than a macro policy level. This research turned participants into action researchers, enabling relevant and self-reflective storytelling without defined methodological boundaries. The subject matter of this research has universal appeal and interest, illustrating one government's work to evaluate and improve on a climate change intervention. Reflections will also be made about the combined methodology and the iterative process that informed improvements to the case study methodology.

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