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Videos
Between a rock and a hard place
What does it really mean to be an adventurer? And what do adventurers really want from a brand like Clif? To answer these questions truthfully, we needed to leave the boardroom far behind, step into their worlds and experience their adventures first...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anne Lacey, Michelle Thevil
June 15, 2016
Videos
Big Data, big opportunity
A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Ged Parton
June 15, 2016
Videos
Diamonds or dust
Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling...
Catalogue: Congress 2016: #WOW
Authors: Amit Bali, Ritanbara Mundrey
June 15, 2016
Videos
ESOMAR Foundation
ESOMAR Foundation: Speech by Finn Raben, ESOMAR Director General.
Catalogue: Latin America 2016: Research Renovation
Author: Finn Raben
June 15, 2016
Videos
One is greater than one million
To contribute to society, we usually think about donations. However, if we use our expertise to conduct research to address the burning issues in society, it can bring much more value than we thought. One powerful finding provided by market research...
Catalogue: Asia Pacific 2016: Get Connected!
Author: Thinh Phan Quang
Company: TITA Research
June 15, 2016
Videos
Predictive marketing
Digital advertising is one of the largest and open playgrounds for machine learning, data mining and related analytic approaches. This development is fueled by unparalleled access to consumer activity across all digital devices and the rise of...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Claudia Perlich
June 15, 2016
Videos
The Big Data lab
After a first hype, opinions with regard to the value of Big Data for decision making are much more differentiated: is Big Data the universal answer? Will the massive amounts of new data sources be the end of market research? Many are disillusioned...
Catalogue: Big Data World 2016: Understanding People Through Smart Data
Authors: Ralph Wirth, Norbert Wirth
June 15, 2016
Videos
The ESOMAR representatives tour (Spanish)
ESOMAR Representatives from different Latin American countries will update the audience with the latest news regarding the Digital/Tech startups climate in their countries.
Catalogue: Latin America 2016: Research Renovation
Author: ESOMAR B.V.
June 15, 2016
Videos
