Back

Big Data, big opportunity

Date of publication: June 15, 2016

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Author: Ged Parton

Abstract:

A favourite book, a favourite film, the American zeitgeist and my challenged browser: a personal perspective about data, people and brand shadows at an exciting time to be launching a business.

Ged Parton

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Big Data big impact!

Catalogue: Big Data World 2017: Smart Data Integration

Author: Maurício Moura

 

November 7, 2017

×

Citation

Moura, M. (2017a, November 07). Big Data big impact!. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/big-data-big-impact-


Research Papers

From Big Data to big decisions

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Reed Cundiff, Ilana Saarikko

Company: Microsoft

November 18, 2016

×

Citation

Cundiff and Saarikko (2016a, November 18). From Big Data to big decisions. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/from-big-data-to-big-decisions-8925


Videos

The Big Data lab

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Ralph Wirth, Norbert Wirth

 

June 15, 2016

×

Citation

Wirth and Wirth (2016a, June 15). The Big Data lab. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-big-data-lab


  • Video
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Parton, G. (2016a, June 15). Big Data, big opportunity. ANA - ESOMAR. Retrieved December 15, 2025, from


https://ana.esomar.org/documents/the-big-data-lab