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Diamonds or dust

Date of publication: June 15, 2016

Catalogue: Congress 2016: #WOW

Authors: Amit Bali, Ritanbara Mundrey

Abstract:

Indian FMCG's checkered innovation record of 23 proven successes out of 16,914 new launches in 2012 piqued our interest here at Nestlé India. An examination of what it takes to win at innovation long term was undertaken and yielded startling discoveries. The marketplace is merciless! Only 8 out of the 23 were still flourishing. This led us to delve into the causality of sustainable success. The analysis threw up simple tenets that can guide new launches in India and elsewhere, with benchmarks from retail data to chart progress and performance.

Amit Bali

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Ritanbara Mundrey

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Diamonds or dust

Catalogue: Congress 2016: #WOW

Authors: Ritanbara Mundrey, Amit Bali

Company: Nielsen

September 22, 2016

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Mundrey and Bali (2016a, September 22). Diamonds or dust. ANA - ESOMAR. Retrieved June 02, 2025, from


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Diamonds

Catalogue: ESOMAR Congress 1988

Authors: Rita Gallinari, Stephen Kelly

 

September 1, 1988

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Gallinari and Kelly (1988a, September 01). Diamonds. ANA - ESOMAR. Retrieved June 02, 2025, from


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Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making

Authors: Vanna Bonvini, Lia Colacicco

 

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Bali and Mundrey (2016a, June 15). Diamonds or dust. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/diamonds-for-men-dfm-