Resources Library by ANA

Viewer response to branded integration

This paper presents current findings regarding response to various on air branded integrations. Actual case studies are presented, as well as analyses from Q4 2004 and trends based on over 1.5 years of data (September 2003 - March 2005.)The data have...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Barbara Zack, David Kaplan

June 21, 2005

What does the consumer think?

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process of professionalization.This study examines radio...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Author: Fábio Mariano

June 21, 2005

Putting products in the program

The paper describes a cooperative study between media agencies and a conventional broadcaster to assess and quantify the impact on adding product placement to a program and a product's integration into the program narrative. The study measured...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Paul Street, Mark Husak, Robert Dilworth, Julian Lai

Company: MindShare

June 21, 2005

Station to station

The authors report findings from a comprehensive analysis of radio audience data captured by Arbitron's Portable People Meter (PPM). The paper compares the diary and PPM results for a common area and time period and list of stations.Comparisons, not...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Ken Purdye, Pasquale A. Pellegrini

June 21, 2005

Radio lunch for busy Muscovites

This paper presents the results of a new electronic measurement study conducted by GfK in Russia, the first wave conducted in September 2004 and launched on a continuous basis from January 2005. The study was conducted by means of Radiocontrol, GfK's...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Tatyana Koshechkina, Nick North

Company: GfK

June 21, 2005

A theoretical and empirical study of product placement quality

Based on expert, domain knowledge and experience, academic advice and guidance, as well as an extensive meta-analysis of existing advertising, awareness, involvement, and perception studies, iTVX, in collaboration with OTX Research of California...

Catalogue: ESOMAR/ARF WAM Conference 2005: Radio

Authors: Raymond C. Petit, Frank Zazza

June 21, 2005

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Company: GfK

June 20, 2005

Establishing online audience measurement based on onsite usage data and survey information

The Arbeitsgemeinschaft Online-Forschung (AGOF), an online research associated founded by the major online marketers in Germany, was established to ensure transparency and practical standards for online advertising research.This paper presents...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Stephan Noller, Jürgen Sandhöfer, Oliver Pischke

Company: KANTAR TNS Malaysia

June 20, 2005

Audiposter

As presented at WAM 2003 and 2004, the Audiposter project - the new Italian currency for outdoor - focused on the use of advanced portable GPS-based meters, which probably makes Audiposter the first large-scale survey of its kind being done in the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Andrea Mezzasalma

Company: GfK

June 20, 2005