What does the consumer think?

Date of publication: June 21, 2005

Abstract:

Poorly used by advertisers in Brazil, radio is undergoing a period of rebirth in the United States and Europe. In Brazil some new research tools have appeared and the medium is going through a process of professionalization. This study examines radio under the light of the listener and presents a research tool that contributes to the understanding of the significance of this medium and its relationship with the consumer.

Fábio Mariano

Author

This is a long description of some author details.

Research Papers

Research Reports

Research Papers

  • PDF
  • This could also be of interest