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Videos

Powerfully passive

In our presentation we willl describe the methodology/design to test the one-hour long TV program, the challenges in its operations, and also some of the findings - particularly the differences between the passive measurement using biometric and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alice He, Ashok Sethi, Qun Ge
Company: GfK
June 15, 2015
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Citation

He, Sethi and Ge (2015a, June 15). Powerfully passive. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/powerfully-passive


Videos

Belief, intent, action!

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don’t.Innovative approaches are required to explain the ‘intent-action gap’ and elicit levers to drive action. In...

Catalogue: Congress 2015: Revelations
Authors: Anurag Vaish, Sema Sgaier, Steve Kretschmer, Ram Prasad, Tim Sweeney, Jeff Mulhausen, Katie Plocheck, Maaya Sundaram, Maria Eletskaya
Company: Ipsos MRBI
June 15, 2015
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Citation

Vaish et al. (2015a, June 15). Belief, intent, action!. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/belief-intent-action--8400


Videos

Ceremony: ESOMAR Best Presentation Award

Award winner for the "Best presentation" category.

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Finn Raben
June 15, 2015
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Citation

Raben, F. (2015a, June 15). Ceremony: ESOMAR Best Presentation Award . ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/esomar-best-presentation-award-


Videos

The first neuro against smoking (NAS) project in UAE

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience....

Catalogue: MENAP Forum 2015: Leading Transformation
Author: Fatima El-Khatib
Company:
June 15, 2015
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Citation

El-Khatib, F. (2015a, June 15). The first neuro against smoking (NAS) project in UAE. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-first-neuro-against-smoking-nas-project-in-uae


Videos
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Citation

Besprosvan, K. (2015a, June 15). The future of LATAM (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-future-of-latam-spanish-


Videos

Innovation inspiration from the World Without Web (wWw)

Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Christine Tan, David Jeffs, Martin Anso, Melissa Gill, Samy Mardolker, Smitha Kuppa, Tony Salvage
Companies: ORC International Ltd, Toluna
June 15, 2015
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Citation

Tan et al. (2015a, June 15). Innovation inspiration from the World Without Web (wWw). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/innovation-inspiration-from-the-world-without-web-www-


Videos

Segments, home run sometimes they strike but they won't complete the run’

The potential power of consumer segmentation seldom is unleashed due to incomplete internal buy-in across departments. This paper showcases an approach used to drive high actionability, taking a consumer journey from basic usage, lifestyle and...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Rania Omar, Sarah Kambiz
Company: Nielsen
June 15, 2015
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Citation

Omar and Kambiz (2015a, June 15). Segments, home run sometimes they strike but they won't complete the run’. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/segments-home-run-sometimes-they-strike-but-they-won-t-complete-the-run-


Videos

Best practices with content marketing

Does content marketing work? And if so, why? This session explores the evolving world of content marketing, including branded entertainment, native advertising, and custom newsroom programmes. Over the past three years, AOL has built a large...

Catalogue: Congress 2015: Revelations
Author: Christian Kugel
June 15, 2015
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Citation

Kugel, C. (2015a, June 15). Best practices with content marketing. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/best-practices-with-content-marketing-8402


Videos

Understanding women

51% of people in the world are women, but Baileys is the only brand in Diageo’s portfolio that recognises them as a consumer. It was time for a new perspective and Diageo came to us to help them open their eyes to what women really want...

Catalogue: Congress 2015: Revelations
Authors: Christene McCauley, Izzy Pugh
June 15, 2015
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Citation

McCauley and Pugh (2015a, June 15). Understanding women. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/understanding-women