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The first neuro against smoking (NAS) project in UAE

Date of publication: June 15, 2015

Catalogue: MENAP Forum 2015: Leading Transformation

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Author: Fatima El-Khatib

Abstract:

Neuro Against Smoking (NAS) is the world’s biggest international neuro study dedicated to health issues. The study aims at understanding the impact and effectiveness of anti-tobacco warnings presented on cigarette packs using neuroscience. Results will evaluate UAE smokers’ reaction in comparison with the rest of the world (total of 31 participating countries). In collaboration with Neuromarketing Science & Business Association (NMSBA) and NEUROHM in Poland, Haystack FZLLC leaps ahead with the first Neuro Against Smoking (NAS) Project in UAE. NAS aims at promoting healthy lifestyle, supporting the tobacco free environment and thus aiding societies and governments in their fight against smoking. Specifically it brings new valuable insights into the existing discussion on cigarettes warnings.

Fatima El-Khatib

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El-Khatib, F. (2015a, June 15). The first neuro against smoking (NAS) project in UAE. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-real-usage-of-neuro-linguistic-programming