Belief, intent, action!

Date of publication: June 15, 2015

Abstract:

We intend to exercise regularly, eat healthily, purchase adequate life insurance and adhere to medications. But we don’t. Innovative approaches are required to explain the ‘intent-action gap’ and elicit levers to drive action. In Africa, it’s key to realising the opportunity to avert 3.4 million new cases of HIV by 2025 through helping men convert their intent into action by voluntarily getting medically circumcised so they attain the 60% protection it’s proven to provide them. Narrating the circumcision case as an example, this presentation presents how integrating applied behavioural economics game techniques with a consumer journey approach can reveal the emotions, mental models and biases that inhibit action so that effective levers can be applied to induce consumer action.

Anurag Vaish

Author

This is a long description of some author details.

Sema Sgaier

Author

This is a long description of some author details.

Steve Kretschmer

Author

This is a long description of some author details.

Ram Prasad

Author

This is a long description of some author details.

Tim Sweeney

Author

This is a long description of some author details.

Jeff Mulhausen

Author

This is a long description of some author details.

Katie Plocheck

Author

This is a long description of some author details.

Maaya Sundaram

Author

This is a long description of some author details.

Maria Eletskaya

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Research Papers

Research Papers

  • Video