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Research papers

Are post-tests of print advertisements conducted on the right respondents

The main purpose of post-tests of magazine ads is evaluating how successful ads are in their communication task with magazine readers. Magazine readers, on the other hand, are quantified and analysed by means of readership surveys. One could,...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Jean Michel Agostini
June 15, 1965
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Citation

Agostini, J. M. (1965a, June 15). Are post-tests of print advertisements conducted on the right respondents. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/are-post-tests-of-print-advertisements-conducted-on-the-right-respondents


Research papers

Comparability in multi-country surveys

This paper discusses the following main points: 1. Either for combining findings from different countries, or for comparing them it is essential to have truly comparable data. 2. The use of the same methods in different countries does not by itself...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Lucy Webster
June 15, 1965
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Citation

Webster, L. (1965a, June 15). Comparability in multi-country surveys. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/comparability-in-multi-country-surveys


Research papers

Product planning and emerging market needs

Like, any living organism, a company must constantly adapts to its environment or wither. Assets have, therefore to be: continuously exploited and adapted in. the- context, of a changing market. In developing pew activities the first step...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: Peter Ward
June 15, 1965
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Citation

Ward, P. (1965a, June 15). Product planning and emerging market needs. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/product-planning-and-emerging-market-needs


Research papers

Opinion and market research in France

The systematic use of opinion and market research is relatively new in France. In summing up the most important development to be seen is the ever increasing variety of the objectives of opinion and market research. The reason for this lies generally...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Jacques de Felice
June 15, 1965
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Citation

de Felice, J. (1965a, June 15). Opinion and market research in France. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/opinion-and-market-research-in-france


Research papers

Market research in The Netherlands

A Dutch association of market researchers was established in May 1963. On 15th October 1963 the first meeting devoted to market research was organized in Scheveningen. Some 400 people took part representing a large number of Dutch industries,...

Catalogue: ESOMAR Yearbook 1964-1965
Author: Marijn Veraart
June 15, 1965
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Citation

Veraart, M. (1965a, June 15). Market research in The Netherlands. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/market-research-in-the-netherlands


Research papers

Trends in test marketing research

One of the sacred institutions of American grocery and drug product marketing today is the test market. Virtually no products ai-e extended to national distribution and placed into major product runs without extensive test market ing experience. The...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: David Harding
June 15, 1965
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Citation

Harding, D. (1965a, June 15). Trends in test marketing research. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/trends-in-test-marketing-research


Research papers

The uses of consumer panels for media research

This paper illustrates some of the results end advantages of obtaining Readership and TV viewing measurements from the housewives in continuous, reporting Consumer Panels. The data are drawn from the experience gained from the Attwood Consumer Panel...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: John Parfitt
June 15, 1965
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Citation

Parfitt, J. (1965a, June 15). The uses of consumer panels for media research. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/the-uses-of-consumer-panels-for-media-research


Research papers

Operational research, market research and advertising

The distinction between operational research (OR) and market research is a clear one. The task of operational research is to predict and compare the outcomes of alternative management plans and decisions; the distinctive approach is to develop models...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: Bernard Warner
June 15, 1965
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Citation

Warner, B. (1965a, June 15). Operational research, market research and advertising. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/operational-research-market-research-and-advertising


Research papers

Telpex research

'Telpex' research is a fast low-cost method of pre-testing tv advertisements, ideas for tv campaigns and and ideas for new products. The technique has been developed by the London Press Exchange Ltd. and has been used successfully for more than a...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: John M. Caffyn
June 15, 1965
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Citation

Caffyn, J. M. (1965a, June 15). Telpex research. ANA - ESOMAR. Retrieved June 19, 2025, from


https://ana.esomar.org/documents/telpex-research