Resources Library by ANA

The retail conversation

Because consumers don't buy clothing the way they buy computers, brands need a category-specific understanding of how to best engage consumers via creative retail communication techniques. Because the consumer will be different by demographic, i.e....

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Robert Passikoff, Karen Tillson

Company: Brand Keys, Inc.

March 4, 2009

Understanding business drivers at the point of sale

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success. This presentation deals with the identification of the key...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Author: Karsten Kamin

Company: The Coca-Cola Company

March 4, 2009

The role of insights in the development of the shopper environment

The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Phillip Adcock, Danielle Pinnington

March 4, 2009

Painting simplicity

Almost nobody doubts of the importance of innovation for retail success. it is also evident that the shopping experience plays a key role in stimulating customers not only to purchase once, but also to return. The challenge is to decide which road is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Paulina Salazar, Lluis Martinez-Ribes

March 4, 2009

The banking shopper

Shopper research is a buzzword today. As the traditional brand building vehicles such as mass media become increasingly saturated and, as a consequence more fragmented, it is theoretically easier to reach a consumer inside a store while he or she is...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Aruni Ghosh, Tahir Khalil

March 4, 2009

Shopper sentiments and the environment

Our research investigates and compares the environmental attitudes of shoppers across global markets. To this end, our paper ascertains the extent to which there are similarities or differences between country specific shopper perceptions toward...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Vincenzo Ciummo, Scott Young

Company: Perception Research Services International

March 4, 2009

Shopper's own views of in-store activities

One of the most challenging issues in retail marketing is knowing which media forms have been used by consumers prior to entering the retail environment. Drawing from the on-going U.S. Simultaneous Media Consumption (SIMM) studies, in this session,...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Don E. Schultz, Martin P. Block

March 4, 2009

Research World (March 2009)

This month, we focus on Asia Pacific. And it could not be more timely. While the majority of the world's economies sink into severe recession, the APAC region is still forecasting growth, albeit at a slower pace. And granted, some countries in the...

Catalogue: Research World 2009

Author: ESOMAR B.V.

March 1, 2009

Revue Française du Marketing (Mars 2009)

Les quatre communications de ce numéro, composé d'articles variés, présentent unthème commun, l'essai d'explication du comportement du consommateur à partir de ce que les diverses sciences humaines nous proposent.Un des principaux...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

March 1, 2009