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Research papers

Research into the industrial market

From a general point of view the object of market research is to provide information for the industrial producer of a product or service as to the quantitative needs of consumers and the role that this product or service can hope to fulfil in the...

Catalogue: The European Marketing Research Review 1970
Author: Maurice Pariat
June 15, 1970
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Citation

Pariat, M. (1970a, June 15). Research into the industrial market. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/research-into-the-industrial-market


Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: F. W. Riley, S. Seltzer
June 15, 1970
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Citation

Riley and Seltzer (1970a, June 15). The differing promotional requirements of consultants, hospital doctors and GPs. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/the-differing-promotional-requirements-of-consultants-hospital-doctors-and-gps


Research papers

Astronauts in the Osgood universe

Osgoods holds that concepts, situated in space, can be defined by means of three dimensions - evaluation, potency and activity. He determines this geometrical construction by applying factor analysis to the results that he obtains with his fifty...

Catalogue: The European Marketing Research Review 1970
Author: Wim J. de Jonge
June 15, 1970
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Citation

de Jonge, W. J. (1970a, June 15). Astronauts in the Osgood universe. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/astronauts-in-the-osgood-universe


Research papers

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: D. C. Wren, Ian Jarvis
June 15, 1970
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Citation

Wren and Jarvis (1970a, June 15). Segmentation of doctors types. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/segmentation-of-doctors-types


Research papers

An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services

At the beginning, perhaps a few general comments are in order. All of us recognise the end purpose of our efforts in the area of physician typology. It is to identify those segments of the physician population which contain our best customer...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: David Labson, David A. West
June 15, 1970
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Citation

Labson and West (1970a, June 15). An experiment in typology: Evaluating physician productivity classification through the use of syndicated audit services . ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/an-experiment-in-typology-evaluating-physician-productivity-classification-through-the-use-of-syndicated-audit-services-


Research reports

Attitudinal research: Name testing

ln examining 'Henkel' as a brand name by the method of word association, a sample of 160 respondents were questioned, 80 male and 60 female. The sample was not matched exactly in terms of sex, class, and age, but neither were there significant...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Attitudinal research: Name testing. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/attitudinal-research-name-testing


Research reports

Pre-packed pastry

This research was undertaken to provide a guide to the relative acceptability of five pastry types in five different conceptual states in six different forms of packaging. About this collection: Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Pre-packed pastry. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/pre-packed-pastry


Research reports

Homebake bread

This research was undertaken to provide a preliminary appraisal of housewife reaction to three different concepts (Dry bread mix, wet bread mix, and home bake bread) of homebaked bread. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Homebake bread. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/homebake-bread


Research reports

Royal Navy officer recruitment

The first task of the research is to establish why the majority of young men replying to advertisements fail to complete and send off Application forms. Secondary objectives will be to examine how the caliber of those replying can be boosted, and how...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1970
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Citation

, C. (1970a, June 01). Royal Navy officer recruitment. ANA - ESOMAR. Retrieved June 25, 2025, from


https://ana.esomar.org/documents/royal-navy-officer-recruitment