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Astronauts in the Osgood universe

Date of publication: June 15, 1970

Catalogue: The European Marketing Research Review 1970

Author: Wim J. de Jonge

Abstract:

Osgoods holds that concepts, situated in space, can be defined by means of three dimensions - evaluation, potency and activity. He determines this geometrical construction by applying factor analysis to the results that he obtains with his fifty semantic differentials. The increasing use of computers has had the result that his method is at the moment undergoing a revival.

Wim J. de Jonge

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Citation

de Jonge, W. J. (1970a, June 15). Astronauts in the Osgood universe. ANA - ESOMAR. Retrieved April 16, 2024, from


https://ana.esomar.org/documents/marketing-techniques-and-the-universe-of-childhood-and-adolescence