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The differing promotional requirements of consultants, hospital doctors and GPs

Date of publication: June 15, 1970

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: F. W. Riley, S. Seltzer

Abstract:

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and the way in which these differences can be utilised in the tailoring of promotional approach is discussed. A study of current approaches used is presented which indicates that in few instances are promotional approaches tailored to the audience needs.

F. W. Riley

Author

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S. Seltzer

Author

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Andrew, D. G. (1973a, June 01). A research project to ascertain the methods of promotion used to reach newly qualified and student doctors throughout the U.K.. ANA - ESOMAR. Retrieved July 12, 2025, from


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Riley and Seltzer (1970a, June 15). The differing promotional requirements of consultants, hospital doctors and GPs. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/segmentation-of-doctors-types