Resources Library by ANA

A pre-test procedure which works

A communication model based upon exposure, information transmission and attitude change is proposed. Particularly the information transmission is dealt with in connection with a campaign for the Danish Railroads. This campaign has as its main purpose...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Erik Bache, Flemming Hansen

Company: AIM Create

August 1, 1975

The quality in research begins with a management philosophy

Quality in research has in our opinion two basic dimensions: 1. The quality in the production of market research (the market research concept); 2. The quality in the utilisation of market research (the total management concept). Very little attention...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Axel Damman, J. M. Grønneberg

August 1, 1975

Market studies: How to have good return of money (French)

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Leo Goldstein, Alain Zwilling

August 1, 1975

The contribution of survey research to government policy making

In all countries Governments have become major sponsors of survey research. As an information tool the social survey designed to discover the facts in some area of government activity is now commonplace and increasingly surveys of opinion play a part...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Frank Teer

August 1, 1975

The effect of a quality approach on response-rates in industrial mail surveys

This paper reviews - after a short discussion on the suitability and application of mail surveys in industrial research - a number of possibilities to increase the quality of mail-survey-response, both in terms of completeness and of extent. It...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: G. van der Most

August 1, 1975

The IJF-Questionnaire

For more than 5 years, - since existence of the Institut fur Jugendforschung (IJF), Munich, - IJF has been using a questionnaire system which has demonstrated considerable advantages compared with customary opinion poll procedures, as regards costs,...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Detlef Rlemer, Kurt H. Benz

August 1, 1975

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Leonard R. England

August 1, 1975

A place of one's own

Housing Associations had recourse only to Local Authorities or private financial institutions for capital, and in times of economic restraint this was not always forthcoming. To stimulate Housing Associations the Housing Corporation was set up with...

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Anthony Eastaugh, Stephen Porter

August 1, 1975

Research and policy planning

The Plan for Milton Keynes is the strategy which will guide the development of the new city. At its simplest, it is an approach to guiding the urbanisation of a large piece of land. When it was published, the Plan was widely acclaimed as a major step...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Lee A. Shostak

August 1, 1975