Market studies: How to have good return of money (French)

Date of publication: August 1, 1975

Abstract:

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and the research agency (this excludes the services given by research departments and research agencies within the company).

  • PDF
  • This could also be of interest