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Market studies: How to have good return of money (French)

Date of publication: August 1, 1975

Catalogue: ESOMAR Congress 1975: Quality In Research

Authors: Leo Goldstein, Alain Zwilling

Abstract:

The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and the research agency (this excludes the services given by research departments and research agencies within the company).

Leo Goldstein

Author

This is a long description of some author details.

Alain Zwilling

Author

This is a long description of some author details.

Research Papers

Advertising research (French)

Catalogue: ESOMAR Conference 1960

Author: Enrico Zanelli

Company: ESSO

June 15, 1960

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Citation

Zanelli, E. (1960a, June 15). Advertising research (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/advertising-research-french-


Research Papers

Research into consumer behaviour and its motivation (French)

Catalogue: ESOMAR/WAPOR Conference 1957: Research Into Consumer Behaviour And Its Motivation

Authors: George Gallup, Paul Lyness, Börje Lindberg, Alfred Denner, Graeme Cranch, Jean Stoetzel

 

June 15, 1957

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Citation

Gallup et al. (1957a, June 15). Research into consumer behaviour and its motivation (French) . ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/research-into-consumer-behaviour-and-its-motivation-french-


Research Papers

Example of application of advertising research (French)

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research

Author: Marc Vincent

 

September 1, 1970

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Citation

Vincent, M. (1970a, September 01). Example of application of advertising research (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-


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Citation

Goldstein and Zwilling (1975a, August 01). Market studies: How to have good return of money (French). ANA - ESOMAR. Retrieved December 07, 2023, from


https://ana.esomar.org/documents/example-of-application-of-advertising-research-french-