Abstract:
The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and the research agency (this excludes the services given by research departments and research agencies within the company).
Research Papers
Advertising research (French)
Catalogue: ESOMAR Conference 1960
Author: Enrico Zanelli
Company: ESSO
June 15, 1960
Research Papers
Example of application of advertising research (French)
Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Author: Marc Vincent
 
September 1, 1970
