Abstract:
The following expose deals with the process of communicating results of commercial research, and more especially results concerning ad hoc studies. Here are considered only studies which are a momentary collaboration between the research buyer and the research agency (this excludes the services given by research departments and research agencies within the company).
This could also be of interest:
Research Papers
Market studies: How to have good return of money
Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Alain Zwilling, Leo Goldstein
 
August 1, 1975
Research Papers
How to make good dough
Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: Sinéad Twomey, Pia de Wit
Companies: Unilever, SKIM
April 18, 2004
Research Papers
Money, money, money
Catalogue: Qualitative 2005
Authors: Fiona Jack, Greig Burnside
Company: Green Light International
November 13, 2005
