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Videos

Digital transformation in Latin America (Spanish)

The disruption of operational and business models through the use of new technologies such as cloud, big data/analytics, mobility, or the Internet of Things is transforming everything around us. No industry in Latin America is excluded. Ricardo...

Catalogue: Latin America 2016: Research Renovation
Author: Ricardo Villate
June 15, 2016
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Citation

Villate, R. (2016a, June 15). Digital transformation in Latin America (Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/digital-transformation-in-latin-america-spanish-


Videos

Data gumbo

We are in an amazing time for research practitioners. Not only do we have access to incredibly rich big data but also high quality, low-cost research. Yet linking the consumer behaviour in big data and sentiment from traditional primary market...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Joseph D. Blechman
June 15, 2016
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Citation

Blechman, J. D. (2016a, June 15). Data gumbo. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/data-gumbo


Videos

Breaking news

ESOMAR Breaking News presented by Finn Raben, ESOMAR General Director.

Catalogue: Latin America 2016: Research Renovation
Author: Finn Raben
June 15, 2016
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Citation

Raben, F. (2016a, June 15). Breaking news. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/breaking-news


Videos

Entertainment landscape across generations in Latin America

Technology has changed how people access entertainment, education, and information at such a fast pace that change has become the new normal, making innovation necessary for relevance and survival. What constitutes media is quickly evolving;...

Catalogue: Latin America 2016: Research Renovation
Author: Susana Sosa Aiken
June 15, 2016
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Citation

Sosa Aiken, S. (2016a, June 15). Entertainment landscape across generations in Latin America. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/entertainment-landscape-across-generations-in-latin-america


Videos

How social media listening & analytics can help marketers estimate the ROI of their digital campaigns

With today's technology, one simple infographic dashboard can offer busy marketing executives a decision making tool that they can use daily to make calls on which organic posts to support with advertising euros. Connecting APIs of a Twitter account,...

Catalogue: Seminar 2016: Media Return on Investment
Author: Michalis Michael
June 15, 2016
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Citation

Michael, M. (2016a, June 15). How social media listening & analytics can help marketers estimate the ROI of their digital campaigns. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/how-social-media-listening-analytics-can-help-marketers-estimate-the-roi-of-their-digital-campaigns


Videos

Opening Latin America Conference 2016 (English-Spanish)

Opening of the Latin America Conference in 2016 by ESOMAR Council member Joaquim Bretcha.

Catalogue: Latin America 2016: Research Renovation
Author: Joaquim Bretcha
June 15, 2016
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Citation

Bretcha, J. (2016a, June 15). Opening Latin America Conference 2016 (English-Spanish). ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/opening-latin-america-conference-2016-english-spanish-


Videos

Recall or re-enact?

How much of a role does the search engine play in the online purchasing journey? What about social media, cyber influencers, and the e-commerce sites?As part of HP's pursuit to understand the customer's digital footprint, HP embarked on a partnership...

Catalogue: Asia Pacific 2016: Get Connected!
Authors: Ng Chong Hin, Evelyn Chok, Jinyu Lim, Nidhi Khanwalkar, Hui Xin Cheah
Company: Consulting Group - Asia Insight Pte. Ltd.
June 15, 2016
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Citation

Chong Hin, Chok, Lim, Khanwalkar and Cheah (2016a, June 15). Recall or re-enact?. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/recall-or-re-enact-


Videos

The evolution of PayPal: New money, new purpose

In 2015, PayPal stood on the brink of a new and exciting future as it parted company with eBay and prepared its new independence and launch on NASDAQ. In light of this, the brand sought to redefine itself in the context of a highly dynamic and...

Catalogue: Congress 2016: #WOW
Authors: Daniel Jenkinson, Robert Cook
Company: Firefish
June 15, 2016
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Citation

Jenkinson and Cook (2016a, June 15). The evolution of PayPal: New money, new purpose. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-evolution-of-paypal-new-money-new-purpose


Videos

From stream to structure

One of the biggest problems any researcher is faced with today is reading. We can't read quickly enough. For numeric data there is an ocean of visualisation and analytics available, we can watch trends in 7 colours over 3 dimensions unfold on a smart...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Andrew Jeavons
June 15, 2016
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Citation

Jeavons, A. (2016a, June 15). From stream to structure. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/from-stream-to-structure