Resources Library by ANA

The art and science of storytelling in market research

Whether you are preparing a PowerPoint, putting together a report, or creating a dashboard, the best way to ensure your clients understand your research findings is to tell a compelling story with the data. In Market Research, this is often easier...

Catalogue: Webinars 2017

Author: Holly Carter

Company: Forsta

December 29, 2017

ESOMAR chats

The top line results from the Global Market Report 2017, new professional standards guidelines, ESOMAR membership update and much much more!

Catalogue: Webinars 2017

Authors: Finn Raben, Neda Eneva, Danika Smit

December 29, 2017

The shape of conversations

This presentation will look at our learnings that have come out of mapping dozens of brands and categories on Twitter. Among other things, we will characterise the different shapes of category conversations that can emerge around brands; we will look...

Catalogue: Webinars 2017

Author: Kyle Findlay

December 29, 2017

Turning shopper insights into company-wide memes

Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that...

Catalogue: Webinars 2017

Author: Tom De Ruyck

December 29, 2017

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn't exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this paper we treat the Respondents with the same interest and...

Catalogue: Webinars 2017

Author: Kristin Hickey

Company: KANTAR TNS Malaysia

December 29, 2017

Your privacy check-up

The objectiveof the EU GDPR:-Provide a clear framework for the exercise of data subjects’ rights, and ensure lawful collection and use of personal data by controllers and processors alike. Accordingly, GDPR defines:-Record-keeping of legal...

Catalogue: Webinars 2017

Author: Kim Smouter-Umans

December 29, 2017

12 steps to be GDPR fit (Part 2)

Only one year left before Europe's General Data Protection Regulations comes into force. This massive legislation address all organisations collecting and using personal data originating from the EU. With fines of up to 4% of annual global turnover...

Catalogue: Webinars 2017

Author: Kim Smouter-Umans

December 28, 2017

Young ESOMAR Society

This webinar will feature two of the finalists from last year's YES Pitch competition who presented their pitches on the global stage of ESOMAR Congress 2016 in New Orleans.Hear the full presentation on the inspiring topics these young talents and...

Catalogue: Webinars 2017

Authors: Eline Meijer van Putten, Finn Raben, Neda Eneva, Anouar El Haji, Rachelle Schuimer

December 28, 2017

Identifying fraudulent research participants in online surveys

With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of...

Catalogue: Webinars 2017

Authors: Leila Arroum, Adrian Becker

Company: Research Now SSI

December 28, 2017