Turning shopper insights into company-wide memes

Date of publication: December 29, 2017

Catalogue: Webinars 2017

Author: Tom De Ruyck


Impact is the name of the game in Market Research. There are two critical success factors to activate an organization with the outcome of research; a co-creative platform where employees can interact with the insights and a research method that generates immersive data to feed in this platform. Dannon has set up Consumer Activation Studio, a cross-department collaboration platform where employees are inspired to interact with the research results and turn shopper insights into concrete ideas, stronger brands and future-proof business concepts. Feeding this platform is the "Healthy Minded People community", a tribe of almost 100 shoppers across 7 retailers in the US taking part in mobile ethnography, shopper safaris and ideation challenges.

Tom De Ruyck


This is a long description of some author details.

This could also be of interest:

Research Papers


Research Papers

Actionable shopper insights

Catalogue: Retail 2007

Author: Neil Sangster

Company: Nielsen

February 19, 2007

  • Video