Abstract:
With every quantitative market research study, data quality is critical. Researchers can now be confident that their quality checks are effective, with the validation of different steps that allow the identification and elimination of dishonest/inattentive participants in online surveys. In this workshop, Research Now and FactWorks will present the results of their maximum difference scaling approach in a multi-country comparison, giving practical recommendations on how you can use quality checks to eliminate participants and answers that may distort the integrity of your results.
Webinars
Preserving survey integrity
Catalogue: Webinars 2022
Author: Nancy Brigham
Company: Dynata
July 1, 2022
Webinars
The future of work (Session 2)
Catalogue: Webinars 2018
Authors: Gina Pingitore, Nicole Mitchell
Company: Research Now SSI
February 27, 2018
Videos
Translating online sensation into the store
Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Bart Vandenreijt
 
June 6, 2018
