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Research papers

Shopping centre surveys in Great Britain

My aim in this paper is to discuss the kinds of survey research which can be helpful to town planners and those concerned with the design and building of shopping centres. In Britain this relates both to new shopping centres in places where none have...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Peggie Sharp
August 1, 1967
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Citation

Sharp, P. (1967a, August 01). Shopping centre surveys in Great Britain. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/shopping-centre-surveys-in-great-britain


Research papers

Product testing in an engineering company

The "engineering company" referred to in the title is, in fact, one of the very large American-controlled automotive manufacturers with whom I spent some time heading up the market research activity. For a researcher the unique fascination of these...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Alan M. Leyshon
August 1, 1967
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Citation

Leyshon, A. M. (1967a, August 01). Product testing in an engineering company. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/product-testing-in-an-engineering-company


Research papers

Brand awareness and image in relation to purchasing behaviour

On behalf of certain Unilever marketing companies, Research Bureau conducts continuous brand image measurements under the title of the "Brand Performance Survey". This survey involves, for a given product field, some 6,000 interviews in a year with a...

Catalogue: The European Marketing Research Review 1967
Author: Michael M. Brown
August 1, 1967
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Citation

Brown, M. M. (1967a, August 01). Brand awareness and image in relation to purchasing behaviour. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/brand-awareness-and-image-in-relation-to-purchasing-behaviour


Research papers

The study of preferences in market research

This paper outlines the conventional techniques of testing preferences; it suggests that, quite apart from technical discussions about the advantages of one or other preference testing method, when more than one preference dimension is brought into...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Jack G. Field
August 1, 1967
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Citation

Field, J. G. (1967a, August 01). The study of preferences in market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-study-of-preferences-in-market-research


Research papers

A check on results of industrial market research

The case we should like to show to you today demonstrates the usefulness of continual research in the industrial market and also the necessity of this kind of research. It shows the value of comparing the results of different industrial studies in...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: F. C. G. De Buijzer
Company: NIPO
August 1, 1967
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Citation

De Buijzer, F. C. (1967a, August 01). A check on results of industrial market research. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-check-on-results-of-industrial-market-research


Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967
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Citation

Ouvrard, P. (1967a, August 01). Human relationships in organized holidays. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/human-relationships-in-organized-holidays


Research papers

Men and techniques

Seen as structured information utilised for decision making, market studies raise human problems within the company which sometimes render difficult the transposition of conclusions into effective decisions. The search for better utilisation of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Andre Des Royeries
August 1, 1967
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Citation

Des Royeries, A. (1967a, August 01). Men and techniques. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/men-and-techniques


Research papers

The importance of market research in marketing management

The concept of marketing management contains two basic ideas. One is that of the "decision mind" (being physically limited to one or several persons), and the other is that of the executive team which consists generally of a larger or smaller number...

Catalogue: The European Marketing Research Review 1967
Author: Emilio Amal
August 1, 1967
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Citation

Amal, E. (1967a, August 01). The importance of market research in marketing management. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/the-importance-of-market-research-in-marketing-management


Research papers

A market segmentation on holidays abroad

During the past two decades an every year increasing part of the Dutch population went abroad on holiday. To indicate how this overall growth of the market for holidays abroad has developed, we show some figures from representative NIPO sample...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Ger C. Schild, Jacques Antoine
Company: NIPO
June 15, 1967
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Citation

Schild and Antoine (1967a, June 15). A market segmentation on holidays abroad. ANA - ESOMAR. Retrieved August 02, 2025, from


https://ana.esomar.org/documents/a-market-segmentation-on-holidays-abroad