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Research papers

Quick qual manifesto

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Catalogue: Fusion 2019
Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante
Company: INSITUM
November 10, 2019
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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/quick-qual-manifesto


Research papers

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
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Citation

Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-


Research papers

Customised text analytics

Fusing internal and external consumer feedback creates a realistic picture of business problems. A customised text analytics model takes into account organisational structure and the impact of issues on KPIs to help your clients solve them quickly.

Catalogue: Fusion 2019
Authors: Ivaylo Yorgov, Ivan Bardarov
Company: GemSeek Consulting
November 10, 2019
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Citation

Yorgov and Bardarov (2019a, November 10). Customised text analytics. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/customised-text-analytics


Research papers

Unscripting the script

Designing provocative conversations with consumers and stakeholders to spark strategic imagination.

Catalogue: Fusion 2019
Author: Manisha Dikshit
Company: Consumer Faces
November 10, 2019
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Citation

Dikshit, M. (2019a, November 10). Unscripting the script. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/unscripting-the-script


Research papers

A practical fusion of qualitative and social data

In this guide, we will mostly be talking about how yo set up a search on the social listening tools and analyze the data that comes out, but we will also touch on how to get the most out of tools, such as Google Trends that are free for the public...

Catalogue: Fusion 2019
Authors: Ellie Osborne, Sarah de Caux, Jillian Ney
Companies: Join the Dots InSites Consulting, The Social Intelligence Lab
November 10, 2019
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Citation

Osborne, de Caux and Ney (2019a, November 10). A practical fusion of qualitative and social data. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/a-practical-fusion-of-qualitative-and-social-data


Research papers

Future-proof data quality using AI

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 10.0px Helvetica}This paper details the exploration of various machine learning algorithms/models, which are tested on different market research studies collected using face-to-face (F2F) data collection...

Catalogue: Fusion 2019
Author: Dharmendra Jain
Company: Kantar
November 10, 2019
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Citation

Jain, D. (2019a, November 10). Future-proof data quality using AI. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/future-proof-data-quality-using-ai


Research papers

Think the present, model the future!

This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.

Catalogue: Fusion 2019
Author: Charlotte Hager
Company: comrecon
November 10, 2019
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Citation

Hager, C. (2019a, November 10). Think the present, model the future!. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/think-the-present-model-the-future-


Research papers

The alchemical marriage of Big Data and Qual

This presentation talks about the hybrid approach combining big data analytics and qualitative research - with a special spotlight on Kenya and Ethiopia.

Catalogue: Fusion 2019
Authors: Victor Ikawa, Sergey Sheykhetov
Companies: Safaricom, Kantar
November 10, 2019
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Citation

Ikawa and Sheykhetov (2019a, November 10). The alchemical marriage of Big Data and Qual. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/the-alchemical-marriage-of-big-data-and-qual


Research papers

Molson-Coors measuring innovation

The key to maximizing market research's value in the age of data science.

Catalogue: Fusion 2019
Authors: Marc Bertrand, David Turner, Ian Ash
Companies: Dig Insights, Molson Coors
November 10, 2019
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Citation

Bertrand, Turner and Ash (2019a, November 10). Molson-Coors measuring innovation. ANA - ESOMAR. Retrieved August 21, 2025, from


https://ana.esomar.org/documents/molson-coors-measuring-innovation