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Quick qual manifesto

Date of publication: November 10, 2019

Catalogue: Fusion 2019

Company: INSITUM

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Abstract:

From ethnography to rapid ethnography to insights sprints, it seems like there is a constant request for faster results. How can we tackle this without compromising the essence of user-centered design? Quick Qual Manifesto aims to explain how.

Nasly Liliana Galindo Quiroga

Author

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Gabriel Escalante

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Quick qual manifesto

Catalogue: Fusion 2019

Authors: Nasly Liliana Galindo Quiroga, Gabriel Escalante

Company: INSITUM

November 10, 2019

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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/quick-qual-manifesto-10870


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Engel, D. (2007a, November 12). Quick and relevant. ANA - ESOMAR. Retrieved April 24, 2024, from


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Citation

Galindo Quiroga and Escalante (2019a, November 10). Quick qual manifesto. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/quick-and-relevant