Resources Library by ANA

Dynamic segmentation in the travel industry

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the...

Catalogue: Leisure 2006

Authors: Markus Orth, Florian Bauer

Company: IRIS Network

October 8, 2006

Research World (October 2006)

In this issue of Research World, we provide an update of some of the more noteworthy developments. Whether, with the introduction of “new tools” for qualitative research, the scope of research is being further stretched or possibly...

Catalogue: Research World 2006

Author: ESOMAR B.V.

October 1, 2006

Revue Française du Marketing (Octobre 2006)

Depuis cinq ans, les thématiques relatives au e-marketing suscitent un engouementmanifeste tant dans la communauté académique que dans le monde desentreprises. Quatre contributions viennent alimenter le contenu de la présente...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2006

How has the Internet changed research?

Marshall McLuhan said the 'medium is the message', but in the early days of online research the common call was that the Internet was just another data collection medium and that it was not going to change research, it was simply improving things...

Catalogue: Congress 2006: Foresight

Author: Ray Poynter

September 17, 2006

How to be a future shock absorber

This paper highlights the way a more strategic approach to marketing intelligence can dramatically improve ability to predict the future. The professional marketing intelligence team (both the client and agency side) need to apply critical market and...

Catalogue: Congress 2006: Foresight

Authors: John Marinopoulos, David Smith

September 17, 2006

Renewing the original bonds

Market research has its roots in psychological theory and method, but there is a growing gap between psychological understanding and market research practice.Marketers today often rely on implicit or naïve explanations rather than formal theories...

Catalogue: Congress 2006: Foresight

Author: David G. Bakken

September 17, 2006

Right here... right now...

This paper describes a framework for the use of mobile research, supported by case studies conducted in Japan for a global manufacturer of sporting goods. The approach illustrates how mobile phones provide marketers not only with a powerful survey...

Catalogue: Congress 2006: Foresight

Authors: Andrew Till, Steve Mele, Flavio Souza

September 17, 2006

Stock market activity

This paper shows how methods traditionally used by market researchers have potential application to understand and predict stated future shareholder behavior in the stock market. The market researcher makes two distinct contributions to this new...

Catalogue: Congress 2006: Foresight

Authors: Howard R. Moskowitz, Alex Gofman, Samuel Rabino, Don Lowry

Company: Moskowitz Jacobs Inc.

September 17, 2006

Electronic word-of-mouth

The Internet enables customers to obtain electronic Word-of-Mouth from other customers.This paper illustrates a qualitative research project to identify customer motives for reading other customers' online articulations from online consumer opinion...

Catalogue: Congress 2006: Foresight

Authors: Jamie Burton, Marwan Khammash, Katherine Allan

September 17, 2006