Stock market activity

Date of publication: September 17, 2006

Abstract:

This paper shows how methods traditionally used by market researchers have potential application to understand and predict stated future shareholder behavior in the stock market. The market researcher makes two distinct contributions to this new aspect of applied economics: use of high level research methods (experimental design of communications) to understand whether shareholders say they will sell, hold, buy stocks on the basis of corporate communications; and to identify the dynamics of unique communication interactions with specific companies.

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