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Research papers

The missing link

In January 2005 the Dutch Advertisers Association (BVA) presented the results of an observational study on viewing behaviour during commercial breaks. Results from filming 100 households watching TV showed only 20% of commercial airtime is watched...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: John H. Faasse, Nicole Engels, Marjolein Moorman, Lex van Meurs
Company: GfK
June 23, 2005
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Citation

Faasse, Engels, Moorman and van Meurs (2005a, June 23). The missing link. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-missing-link


Research papers

DVR impact is not 30-second shattering

ABC Television and ESPN conducted research to understand the impact of DVR technology on TV viewing behavior. The research suggests that interest in DVR is mainly driven by the importance of TV rather than by age or technology savvy, although...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Rachel Mueller-Lust, Artie Bulgrin
June 23, 2005
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Citation

Mueller-Lust and Bulgrin (2005a, June 23). DVR impact is not 30-second shattering. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dvr-impact-is-not-30-second-shattering


Research papers

Dealing with commercial avoidance

The paper explores zapping in a developing economy with moderate cable penetration (30%), determining its extent and nature. The final objective is to assess the role played by the characteristics of the commercial, i.e. novelty or humor, vs. the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media and TV
Authors: Patricio Moyano, Rodrigo Berrios
Company: IBOPE Inteligencia
June 23, 2005
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Citation

Moyano and Berrios (2005a, June 23). Dealing with commercial avoidance. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/dealing-with-commercial-avoidance


Research papers

Estimation method for media audience duplication

This paper describes a method for evaluating multimedia campaigns which consolidates the frequency distributions from the individual schedules of different media into a single distribution.This model is based on the fact that in the short term,...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Elias Selman Carranza, Orlando Muñoz Balmaceda, Patricio Moyano Galdames
Company: IBOPE Inteligencia
June 22, 2005
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Citation

Carranza, Balmaceda and Galdames (2005a, June 22). Estimation method for media audience duplication. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estimation-method-for-media-audience-duplication


Research papers

Implementing a media consumption model

A theoretical media consumption rather than a media distribution model was proposed at the ESOMAR 2004 WAM conference to provide understanding of how media advertising 'works' in the 21st century.This paper reports on how the model was populated with...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Don E. Schultz, Joseph J. Pilotta, Martin P. Block
June 22, 2005
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Citation

Schultz, Pilotta and Block (2005a, June 22). Implementing a media consumption model. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/implementing-a-media-consumption-model


Research papers

Time as the unifying metric

The paper argues that time budget studies offer a way forward for audience measurement in the digital era, helping us look across media and playing an essential dual role in media research, namely: providing a catalyst for fusion between single media...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Richard Marks
Company: KANTAR TNS Malaysia
June 22, 2005
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Citation

Marks, R. (2005a, June 22). Time as the unifying metric. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/time-as-the-unifying-metric


Research papers

SBS metropolitan youth study

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Authors: Matthias Steinmann, Knut Hackbarth, Peter Behrends
June 22, 2005
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Citation

Steinmann, Hackbarth and Behrends (2005a, June 22). SBS metropolitan youth study. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/sbs-metropolitan-youth-study


Research papers

Integrated campaign evaluation

Since 1997, Intomart GfK has applied the Integrated Campaign Evaluation method in television effect studies.In the evaluated campaigns, the explained variance of the predictive models depends on the planning strategies used in the campaigns. The...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Lex van Meurs
Company: GfK
June 22, 2005
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Citation

van Meurs, L. (2005a, June 22). Integrated campaign evaluation. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/integrated-campaign-evaluation


Research papers

Single source multimedia measurement

The paper looks at two out of four planned test periods with Mediawatch. In these tests, the meter is prepared to measure TV, radio and print use. Results show that:- Respondents can be motivated to indicate their print use by Mediawatch. The way of...

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media
Author: Manuel Daehler
June 22, 2005
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Citation

Daehler, M. (2005a, June 22). Single source multimedia measurement. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/single-source-multimedia-measurement