Back

SBS metropolitan youth study

Date of publication: June 22, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Matthias Steinmann, Knut Hackbarth, Peter Behrends

Abstract:

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and magazine reading as well as cinema visits. Lifestyle questions were part of the survey as well as taking pictures from participants' personal environments. Experiences from this challenging survey as well as selected results of the survey are presented in this paper.

Matthias Steinmann

Author

This is a long description of some author details.

Knut Hackbarth

Author

This is a long description of some author details.

Peter Behrends

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Steinmann, Hackbarth and Behrends (2005a, June 22). SBS metropolitan youth study. ANA - ESOMAR. Retrieved September 30, 2025, from


https://ana.esomar.org/documents/sbs-metropolitan-youth-study