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SBS metropolitan youth study

Date of publication: June 22, 2005

Catalogue: ESOMAR/ARF WAM Conference 2005: Cross Media

Authors: Matthias Steinmann, Knut Hackbarth, Peter Behrends

Abstract:

SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and magazine reading as well as cinema visits. Lifestyle questions were part of the survey as well as taking pictures from participants' personal environments. Experiences from this challenging survey as well as selected results of the survey are presented in this paper.

Matthias Steinmann

Author

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Knut Hackbarth

Author

This is a long description of some author details.

Peter Behrends

Author

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Steinmann, Hackbarth and Behrends (2005a, June 22). SBS metropolitan youth study. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/developments-in-youth-tourism-in-recent-decades-and-their-impact-on-the-youth-hostel-movement-in-europe