SBS metropolitan youth study
SBS Broadcasting conducted a comprehensive youth survey in spring 2005. The survey monitored the lifestyle and media behaviour of urban Europeans living in four countries. It consists of the measurement of TV viewing, radio listening, newspaper and magazine reading as well as cinema visits. Lifestyle questions were part of the survey as well as taking pictures from participants' personal environments. Experiences from this challenging survey as well as selected results of the survey are presented in this paper.
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