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Research papers

Active information on investments

The prerequisite for any market process is the communication between supplier and consumer. Communication in two respects: 1. In that the supplier is active in informing the consumer in line with the latter's requirements; 2. In that the consumer is...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: L. Bransch
February 1, 1975
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Citation

Bransch, L. (1975a, February 01). Active information on investments . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/active-information-on-investments-


Research papers

The corporate banking customer

Corporate banking research is helping banks, and especially US banks to design and market services for corporate customers in their own domestic markets, and internationally. Despite the current economic and financial situation, research can help...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Authors: N. Spencer, Mervyn Flack, Peter Bartram
Company: Harris Interactive (Europe)
February 1, 1975
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Citation

Spencer, Flack and Bartram (1975a, February 01). The corporate banking customer. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/the-corporate-banking-customer


Research papers

Comments on the paper by Mr. Assael and Mr. Conran

The author, first, examine the background problems in a stockbroking firm as far as good marketing is concerned. He thinks that this would be a help before going on to a more detailed examination of the paper prepared by Mr. Assael and Mr. Conran.

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: S. B. Gibbs
February 1, 1975
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Citation

Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/comments-on-the-paper-by-mr-assael-and-mr-conran


Research papers

Standard surveys for analysing local bank competition (German)

Our studies deal first and foremost with analysing the sociological and psychological aspects of bank competition within the section of mass business. Our aim was to make visible the social structure of the banks' customers, the mental image which...

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields
Author: Herbert Geiger
Company: Institut für Demoskopie Allensbach GmbH
February 1, 1975
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Citation

Geiger, H. (1975a, February 01). Standard surveys for analysing local bank competition (German). ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/standard-surveys-for-analysing-local-bank-competition-german-


Research reports

Nevis advertising research

In conjunction with the planned relaunch of MacleansToothpaste in June 1975, a number of different advertisingapproaches have been developed. The aim of theseapproaches is to make Macleans more meaningful toconsumers than competitive brands and to be...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 25, 1975
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Citation

, C. (1975a, January 25). Nevis advertising research. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/nevis-advertising-research


Research reports

Binaca

Ciba-Geigy plans to launch an aerosol breath freshenerspray called BINACA in the UK. This company brandhas achieved success in both North America and othercountries, and it is probably intended to follow thesame format in the UK. Consumer...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 23, 1975
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Citation

, C. (1975a, January 23). Binaca. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/binaca


Research reports

Qualitative research into Three Wishes advertising developments

Three Wishes Foam Bath has to date been advertisedon an extrinsic benefit platform, majoring on the theme 'to make you feel more beautiful'.This research was undertaken to explore alternativepossible communications of Three Wishes,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research into Three Wishes advertising developments . ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-three-wishes-advertising-developments-


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research reports

Rank Xerox sales service in West Midlands

Rank Xerox Ltd. is currently investigating the relationship between Rank Xerox and its customers, with especialreference to the West Midlands Branch and its past,present, and potential customers. The investigationfocusses on the way customers...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 17, 1975
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Citation

, C. (1975a, January 17). Rank Xerox sales service in West Midlands. ANA - ESOMAR. Retrieved September 23, 2025, from


https://ana.esomar.org/documents/rank-xerox-sales-service-in-west-midlands