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Comments on the paper by Mr. Assael and Mr. Conran

Date of publication: February 1, 1975

Catalogue: Seminar 1975: The Use Of Market Research In The Financial Fields

Author: S. B. Gibbs

Abstract:

The author, first, examine the background problems in a stockbroking firm as far as good marketing is concerned. He thinks that this would be a help before going on to a more detailed examination of the paper prepared by Mr. Assael and Mr. Conran.

S. B. Gibbs

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Laupheimer, Y. (1968a, May 01). Comments on mr. Knappert's paper. ANA - ESOMAR. Retrieved August 30, 2025, from


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Citation

Gibbs, S. B. (1975a, February 01). Comments on the paper by Mr. Assael and Mr. Conran. ANA - ESOMAR. Retrieved August 30, 2025, from


https://ana.esomar.org/documents/comments-on-mr-drakeford-s-paper