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Videos

Adding up to Survival

In the fight against climate change, the holy grail is net zero carbon emissions. Reaching net zero by 2050will require dramatic, tangible changes for which Canadians are ill-prepared. At the same time, the challengeof biodiversity loss risks being...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Adding up to Survival. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/adding-up-to-survival-11974


Videos
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Citation

(2022a, September 23). REA - How Fusing Choice Modelling and Virtual Reality saved George Weston Foods $10m. . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/rea---how-fusing-choice-modelling-and-virtual-reality-saved-george-weston-foods-10m-


Videos
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Citation

(2022a, September 23). What If we Imagined the Industry of the future? . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/what-if-we-imagined-the-industry-of-the-future-


Videos
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Citation

(2022a, September 23). 2022 Dynata Quest Award Ceremony. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/2022-dynata-quest-award-ceremony


Research papers

Human-centric Innovation...On the Edge

To develop "experiential snacking" solutions, Mars Wrigley looked for inspiration at the edge, by teaming upwith leading-edge change-makers, looking for emergent semiotic codes that take us to the edge and gettinginspired by an edgy crowd of global...

Catalogue: Congress 2022: 75th Anniversary
Authors: Nicole Umana, Thomas Troch
Companies: InSites Consulting, Mars Wrigley
September 23, 2022
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Citation

Umana and Troch (2022a, September 23). Human-centric Innovation...On the Edge. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/human-centric-innovation-on-the-edge


Videos
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Citation

(2022a, September 23). What If Young Researchers can help ?Build A Better World?, for today?. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/what-if-young-researchers-can-help-build-a-better-world-for-today-


Videos

Itau Digital iLab: Combining Digital Platforms with Design Methods

Daily life is now unimaginable without smart devices. Smartphones, for instance, work as extensions of aperson, as predicted by Marshall McLuhan (1966- 1994) in his book Understanding Media, which was relatingto media devices in the 1960s. These...

Catalogue: Congress 2022: 75th Anniversary
Author:
Company: PepsiCo
September 23, 2022
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Citation

(2022a, September 23). Itau Digital iLab: Combining Digital Platforms with Design Methods . ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/itau-digital-ilab-combining-digital-platforms-with-design-methods--11955


Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos
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Citation

(2022a, September 23). What If We Stopped Asking Questions?. ANA - ESOMAR. Retrieved September 06, 2025, from


https://ana.esomar.org/documents/what-if-we-stopped-asking-questions-