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Moving Perceptions = More Revenue

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Company: Microsoft

Authors: Caroline Iurillo, Megan Lau

Abstract:

How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.

Caroline Iurillo

Author

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Megan Lau

Author

This is a long description of some author details.

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Research Papers

Moving Perceptions = More Revenue

Catalogue: Congress 2022: 75th Anniversary

Authors: Caroline Iurillo, Megan Lau

Company: Microsoft

September 23, 2022

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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue


Research Papers

Customer service research for the inland revenue

Catalogue: Seminar 1993: The Ideal Product, The Ideal Costumer, The Ideal Company?

Authors: Pauline Eaton, Susan Blackall

 

June 15, 1993

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Citation

Eaton and Blackall (1993a, June 15). Customer service research for the inland revenue. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/customer-service-research-for-the-inland-revenue


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Catalogue: Congress 2009: Leading The Way

Authors: Rachel Brown, Fiona Blades

Company: MESH Experience

September 22, 2009

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Brown and Blades (2009a, September 22). More, more, more. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/more-more-more


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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved May 19, 2025, from


https://ana.esomar.org/documents/more-more-more