Abstract:
How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.
Research Papers
Moving Perceptions = More Revenue
Catalogue: Congress 2022: 75th Anniversary
Authors: Caroline Iurillo, Megan Lau
Company: Microsoft
September 23, 2022
Videos
Unifying measures of customer experience and satisfaction
Catalogue: Congress 2018
Authors: Jeffrey Mercer, Mareth Cordell
 
September 23, 2018
Videos
From glass half full to glass overflowing
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Bernard Brenner, Robert Graves
Companies: Microsoft, Microsoft
September 8, 2019
