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Moving Perceptions = More Revenue

Date of publication: September 23, 2022

Catalogue: Congress 2022: 75th Anniversary

Company: Microsoft

Authors: Caroline Iurillo, Megan Lau

Abstract:

How many times have you wondered whether you are pushing the right perception for an advertising campaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficult to answer and even more difficult to tie to actual revenue or product impact.

Caroline Iurillo

Author

This is a long description of some author details.

Megan Lau

Author

This is a long description of some author details.

Research Papers

Moving Perceptions = More Revenue

Catalogue: Congress 2022: 75th Anniversary

Authors: Caroline Iurillo, Megan Lau

Company: Microsoft

September 23, 2022

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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue


Videos

Unifying measures of customer experience and satisfaction

Catalogue: Congress 2018

Authors: Jeffrey Mercer, Mareth Cordell

 

September 23, 2018

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Citation

Mercer and Cordell (2018a, September 23). Unifying measures of customer experience and satisfaction. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/unifying-measures-of-customer-experience-and-satisfaction


Videos

From glass half full to glass overflowing

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Bernard Brenner, Robert Graves

Companies: Microsoft, Microsoft

September 8, 2019

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Citation

Brenner and Graves (2019a, September 08). From glass half full to glass overflowing. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689


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Citation

Iurillo and Lau (2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/from-glass-half-full-to-glass-overflowing-10689