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Research papers

The Latinas' beauty bag

An intrinsic part of branding is the need for emotional connections with target consumers. This is intensified when it comes to the beauty and personal care categories (like make-up), since many women consider cosmetics crucial for things such as...

Catalogue: Latin America 2016: Research Renovation
Authors: Fernanda Nobrega, Paola Toscano
April 13, 2016
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Citation

Nobrega and Toscano (2016a, April 13). The Latinas' beauty bag. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-latinas-beauty-bag-8637


Magazines

Revue Française du Marketing (Mars 2016)

Le Marketing doit-il être en prise avec l'actualité de son temps au sens le plus large?Le débat oppose la communauté des praticiens et des chercheurs. Il n'en reste pasmoins que l'acte de consommation s'inscrit dans une démarche...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
March 1, 2016
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Citation

, A. (2016a, March 01). Revue Française du Marketing (Mars 2016). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-mars-2016-


Magazines

Research World (January-February 2016)

The research industry is undergoing a rapid transformation with an abundance of new data streams as well as new technology to integrate these data sources with traditional panel and survey data. This should leave us well placed for the future but...

Catalogue: Research World 2016
Author: ESOMAR B.V.
February 15, 2016
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Citation

B.V., E. (2016a, February 15). Research World (January-February 2016). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/research-world-january-february-2016-


Research reports

Telephone and internet coverage around the world

This new ESOMAR report covers the level of telephone, mobile and internet coverage in 56 countries across Europe, Africa, North and South America, Asia and Oceania. It is the first comprehensive report of this kind integrating consistent, concurrent...

Catalogue: ESOMAR Codes And Guidelines
Authors: Les Taylor, Bill Blyth
February 10, 2016
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Citation

Taylor and Blyth (2016a, February 10). Telephone and internet coverage around the world. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/telephone-and-internet-coverage-around-the-world


Magazines

Research World (November-December 2015)

Social and opinion research goes beyond the wants and needs of individuals and looks to quantify and understand societies at large. Sometimes this takes the form of political persuasion, others understanding the needs of the most disenfranchised in...

Catalogue: Research World 2015
Author: ESOMAR B.V.
December 15, 2015
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Citation

B.V., E. (2015a, December 15). Research World (November-December 2015). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/research-world-november-december-2015-


Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
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Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Research papers

The Karma of give & take

Powerful forces of culture can impact the adoption of the modern notion of e-commerce. In India, myths that date back a thousand years still affect the psyche in relation to e-commerce. It would be misleading to assume that the trajectory of...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Raji Bonala, Abhijit Patnaik, Misha Mathew
November 18, 2015
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Citation

Bonala, Patnaik and Mathew (2015a, November 18). The Karma of give & take. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/the-karma-of-give-take


Research papers

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Author: Colleen Ryan
Company: TRA
November 18, 2015
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Citation

Ryan, C. (2015a, November 18). Adding the sparkle to immersion research. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/adding-the-sparkle-to-immersion-research


Research papers

Too much genius, not enough wisdom

Three experienced researchers - one from a major UK client and two from the supply side - COLLABORATE to argue we are entering a post quantitative world, a world in which the skills of qualitative researchers are in high demand.Clients want wisdom as...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Frances Williams, Helen Clark
November 18, 2015
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Citation

Williams and Clark (2015a, November 18). Too much genius, not enough wisdom. ANA - ESOMAR. Retrieved May 03, 2026, from


https://ana.esomar.org/documents/too-much-genius-not-enough-wisdom